AI-powered platform for automated Google Search Ads generation and optimization in the recruitment industry
AI-powered platform for automated Google Search Ads generation and optimization in the recruitment industry
Client
Industry
HR
Duration
Services
custom software development
Trinity Mirror is one of the UK’s leading media organizations with a strong presence in recruitment advertising. The company required a scalable solution to automate the creation and management of paid search campaigns for job listings across multiple categories and locations.
The client aimed to streamline and scale its recruitment marketing operations by automating the generation, optimization, and publishing of Google Search Ads. The primary objectives included:
We developed a custom marketing automation platform designed specifically for high-volume recruitment advertising campaigns on Google Search.
The system automatically generates, optimizes, and publishes paid search ads based on predefined keyword clusters, ranking priorities, and customer requirements. By integrating intelligent keyword mapping and automated ad variation generation, the platform ensures highly relevant ads are continuously delivered to target audiences.
The solution was built to handle enterprise-scale workloads and supports the creation of thousands of ads daily with minimal human intervention.
The platform dynamically creates Google Search Ads using keyword-based templates and recruitment data feeds.
Ads are automatically optimized for specific keyword groups and ranking priorities defined by the client.
The system is capable of generating and publishing thousands of ads per day across multiple job categories and regions.
Multiple ad versions are generated automatically to improve relevance, click-through rates, and campaign performance.
The platform is tailored for recruitment marketing workflows, improving the relevance of job-related search traffic.
Marketing teams can monitor, control, and adjust campaigns through a single management interface.
5,000+ ads generated daily.
45% increase in job seeker inquiries.
35% higher click-through rate (CTR).
3x faster campaign launch process.
