Web portal and CMS development for one of the largest real estate agencies in the UK, which connects over 300 branches.
Spicerhaart
real estate
10 months
custom software development,
web development
Spicerhaart is one of the leading real estate agencies in the UK, managing property sales and rentals across hundreds of locations. The agency required a solution that would unify its property data, streamline internal communication, and provide an interface for clients to search, view, and contact agents about available properties.
The primary goal was to create a scalable web portal for customers to easily search and view property listings, while also developing a backend system for managing the vast amounts of data generated across the agency’s 300+ branches. Additionally, the solution needed to support agent-client communication, integrate property data across multiple locations, and centralize administrative functions for better efficiency.
Before starting the project, we worked closely with Spicerhaart to map out the key requirements for both the client-facing portal and the internal administrative system. The real estate market is fast-paced, and they needed a solution that would allow them to manage and update property listings quickly, while offering customers a simple and efficient search experience.
The web portal was designed with a powerful search engine, enabling users to filter listings by location, price, and other key criteria. We implemented features like property comparison, detailed image galleries, and direct contact forms to connect users with agents quickly.
On the backend, the ERP/CRM system centralized property management across the agency’s branches. This system gave agents and administrators the ability to update listings, track client interactions, and sync data across locations, all within one unified platform. The architecture was designed to handle high traffic and large volumes of property data, with built-in scalability to accommodate future growth.
The administrative system supports property data synchronization between branches, tracks client-agent interactions, and provides reporting tools for better decision-making.
Designed to handle high user traffic and large data volumes, with an emphasis on reliability and speed for both the frontend portal and backend system.
A user-friendly search tool for customers to browse real estate listings based on location, price range, property type, and other criteria.
Integrated contact forms and messaging options to facilitate quick and easy communication between agents and potential buyers or renters.
A backend content management system that allows agents to upload, edit, and manage property listings in real-time, across multiple branches.
By the end of the project, Spicerhaart had already seen improvements in both user satisfaction and operational efficiency. The new system has positioned the agency to continue growing its reach while providing excellent service to its customers.
